Bruce I. Berkoff, Global Tech Executive

Forward-thinking, technology-industry executive with expertise in marketing, alliances & innovation. Proven track record in driving growth through partnerships, go-to-market strategy & product innovation. Accomplished speaker & global thought leader.

ABOUT

Expert in turning complex technologies into market-ready solutions through strategic road mapping, pricing, go-to-market execution, and monetization. Brings extensive experience in IPOs, M&A, and joint ventures, along with a strong focus on ROI, product-market fit, and global alliances.


Core competencies include:
Mr. Bruce I. Berkoff has a long history and a wealth of global experience in the technology industry (from equipment to displays, and sensors to microleds, and Solar/GreenTech to MedTech and beyond), having held CEO/CMO/CRO/CSO roles in companies large and small, including the EVP CMO role at LG Display/LGD (and also a BOD member after that), as well as AKT/AMAT CMO/CSO for EDS division & acting CRO at Nanosys.

He had key marketing (CMO) positions at several leading technology companies globally, especially those in display, solar, and electronic materials and related supply chains.

Bruce is currently the Chairman of the LCD TV Association, an Advisor/Mentor at SkyDeck at UC Berkeley, and a frequent advisor to various startups and larger companies, especially related to electronic materials, strategy, GTM and pricing.

His passion is savings lives (and money) with new sensor & MedTech approaches, especially using recent advances in materials, AI/ML S/W and analysis. He has helped large companies raise over $3B USD and smaller ones over $65m.

Bruce has served on 5 public company Boards, and many more private ones, and has been involved with successful investments and M&A transactions. He has an undergraduate and graduate degrees from Princeton and UC Berkeley (respectively) in Physics and Biophysics. Bruce has also lived in 3 countries and 6 states and thrives in the intersection between disciplines and cultures.



PROFESSIONAL HISTORY

Chief Marketing Officer, CMO (2019–Present)

LIGHTSENSE TECHNOLOGY
Founder/President (2007–Present)

BERKOFF & ASSOCIATES (BA LLC)
Chairman & Founder & CMO (2007–Present)

LCD TV ASSOCIATION
SkyAdvisor, Key Advisor (2019–Present)

BERKELEY SKYDECK
Board Member (2013–2023) & Chief Revenue Officer (2022–2023)

NANOSYS
Vice President, Product Line Management (2016–2018)

INFOCUS CORPORATION VP-PLM
Chief Marketing Officer (2011–2016)

CBRITE
Chief Marketing Officer/Chief Strategy Officer (2009–2011)

APPLIED MATERIALS (AMAT/EDS/AKT)
Chief Marketing Officer (CMO) (2008–2009)

ASCENT SOLAR
President & CEO, Later Chairman of BOD (2005–2006)

ENUCLIA SEMICONDUCTOR
Chief Marketing Officer (1999–2005)

LG DISPLAY
General Manager (1998–1999)

PHILIPS COMPONENTS
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Board Memberships
& Advisory Roles

5 Public BOD’s
LG Display (LPL); InFocus (INFS), Unipixel (UNXL), Tvia (TVIA), Syntax-Brillain (BRLC)

“N” Private Company BOD’s
Nanosys, CBRITE inc, Lightsense Technology, VueReal, Mattrix Technology, & more

BOA (Board of Advisors)
for various start-ups via Angel/Incubators, etc.


Education & Professional Development

University of California at Berkeley
BioPhysics, 3.7 GPA

Princeton University
Physics, 3.6 GPA

Wharton | University of Pennsylvania
Executive Training Program, Leadership Development

Royal Philips Electronics
Executive Development Training Programs for 4+ years
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Selected Areas
of Deep Expertise

Experienced in strategy, product, and business growth with a focus on innovation, marketing, and global partnerships. Skilled at driving differentiation, market leadership, and cost-efficient scaling through GTM, pricing, and competitive analysis.

Discover the Full Story Behind My Expertise
Access my résumé to explore a track record of global leadership, patents, and publications in innovation and strategy.

Driving Growth Through Strategy
& Innovation

Leverage my expertise in global leadership, technology, and market strategy to achieve measurable results. Connect today to explore how we can accelerate your business success.
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GET IN TOUCH

Bruce@Berkoff.com | +1-215-666-2633