LG Display
NYSE: LPL
2019 – Present
LightSense Technology
Chief Marketing Officer
Marketing · Alliances · Innovation
Bruce I. Berkoff
A career spent turning hard technology into markets — displays, sensors, microLED, solar and MedTech. Former EVP & CMO, LG Display.
$3B+
Helped large companies raise
$65M+
Helped smaller and early-stage companies raise
5
Public company boards, plus many private
Operating & board roles at
About
A physicist who spent his career on the commercial side of hard technology.
Bruce Berkoff has held CEO, CMO, CRO and CSO roles across the technology industry — from capital equipment to displays, sensors to microLED, solar and GreenTech to MedTech. He was EVP & CMO at LG Display, and later a member of its board; CMO/CSO for the EDS division at Applied Materials; and acting CRO at Nanosys.
His work is the commercial layer on top of deep science: strategic road mapping, pricing, go-to-market execution and monetization, with extensive experience in IPOs, M&A and joint ventures.
He currently chairs the LCD TV Association, advises and mentors at Berkeley SkyDeck, and works with startups and large companies on electronic materials, strategy, GTM and pricing. His present focus is saving lives and money through new sensor and MedTech approaches — advanced materials paired with AI/ML analysis.
He holds degrees from Princeton and UC Berkeley in physics and biophysics, has lived in three countries and six states, and works best at the intersection between disciplines and cultures.
01 Marketing & revenue growth at CMO / CSO / CRO level
02 Strategy, product design & pricing
03 Business development & sales
04 Technology & innovation management
05 Strategic partnerships & GTM execution
06 Forecasting, benchmarking & competitive analysis
07 Scaling through global alliances
08 Cost optimization & product-market fit
Experience
Selected roles
Most recent first. The roles that defined the career are set larger.
Current
2019 – Present
2019 – Present
Berkeley SkyDeck
SkyAdvisor, Key Advisor & Mentor
2007 – Present
LCD TV Association
Chairman, Founder & Chief Marketing Officer
2007 – Present
Berkoff & Associates, LLC
Founder & President
Prior
2013 – 2023
Nanosys
Board Member; Chief Revenue Officer, 2022 – 2023
2016 – 2018
InFocus Corporation
Vice President, Product Line Management
—
CBrite
Chief Marketing Officer
—
Applied Materials
Chief Marketing Officer & Chief Strategy Officer, EDS Division
—
Ascent Solar
Chief Marketing Officer
1999 – 2006
LG Display
Executive Vice President & Chief Marketing Officer; later Board Member
LG.Philips LCD at the time. Public board seat (NYSE: LPL) followed the operating role.
Governance & Education
Boards, advisory roles and training
Public company boards
InFocus
INFS
Unipixel
UNXL
Tvia
TVIA
Syntax-Brillian
BRLC
Private company boards
Nanosys · CBrite · LightSense Technology
VueReal · Mattrix Technology · and others
Boards of Advisors
Various start-ups via angel groups and incubators
Education
University of California, Berkeley
Graduate study — Biophysics · 3.7 GPA
Princeton University
Physics
Executive development
The Wharton School
Executive education
Philips
Executive leadership programme
Contact
Available for board, advisory and operating conversations.
Most useful on go-to-market strategy, pricing, partnerships and competitive positioning in deep technology. Direct contact is fastest.